Just as CPAs apply rigorous discipline to consistently deliver quality services, so too can discipline achieve efficient and effective
practice growth.
The CPA profession has recently experienced significant
growth. For those firms that are growing, the key strategic
issue is enabling future growth. Choices made today
about building the growth infrastructure can optimize
revenues and secure an ongoing, competitive advantage.
For those firms not growing as fast as others,
the issue is enhancing growth to stay competitive.
The benefits of efficient and effective growth are realized in the:
- Attraction and retention of talent
- Processes for sustainable growth
- Improved service mix and profitability
- Quality of the client base
- Growth of future leaders
- Increased value of the practice
- Infectious "Culture of Success"
In the post Sarbanes-Oxley environment, CPA firms are challenged to address complex issues with complex solutions.
There's a business discipline to growing a practice - addressing both long-term strategic objectives and short-term tactical
opportunities. A disciplined growth implies a smart growth.
Gale Crosley, CPA helps CPA firms implement a high-quality high-growth environment.
She works with managing partners and other firm leaders to implement methodologies designed to generate revenue from every aspect of the practice.
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We help you manage the growth process
and/or drive a higher growth rate
- Develop or revise current revenue growth plans.
- Help implement growth initiatives.
- Identify relevant goals, resources and processes.
- Effectively integrate business developers and marketers.
We help your firm win more large opportunities
- Transfer knowledge of large opportunity development.
- Provide strategic coaching for specific large opportunities.
- Assist with large multi-firm opportunity development
involving multiple firms.
We help your firm with lead generation
- Assess current lead generation methods.
- Transfer knowledge of effective lead development.
We help your firm effectively launch a new niche and
manage your portfolio of service offerings
- Assess historical performance and business development
activities.
- Develop knowledge of how to gain traction in a niche
or service line.
Ms. Crosley brings her clients the benefit of over 30 years of a unique mix of experience in strategic and
operational roles, including positions with Arthur Andersen, PricewaterhouseCoopers and a local Atlanta firm. She combines a CPA background
with experience in the technology sector, including IBM and MCI, and as Executive Vice President of a $250 million consulting firm.
Ms. Crosley has brought dozens of new products and services to market and managed teams closing multi-million-dollar opportunities.
She is uniquely qualified to guide CPA firms who want to structure their organizations for high revenue growth.
Most importantly, Ms. Crosley gets results for her clients.
"Our firm's growth rate has doubled since Gale's involvement," notes one of her cornerstone clients.
"She coached us through solid strategies and practical tactics."
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Crosley+Company is registered with the National Association of State Boards
of Accountancy (NASBA), as a sponsor of continuing professional education on the
National Registry of CPE Sponsors. State boards of accountancy have final authority on
the acceptance of individual courses for CPE credit. Complaints regarding registered
sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth
Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org |
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 |  | Women's Institute |  |  |
Mark your calendars for the third annual 2009 Forum for Women in Accounting, August, 2009, at the Wynn in Las Vegas. Presented by Crosley+Company and The Advisory Board, supported by American Women's Society of CPAs. Click here for more information.
More at the Women's Institute. | |  | | |  |
| | Testimonials | | |
"Gale helped us understand the key levers of practice growth. With her input we've been able to fuel a high growth environment."
Mack Lawhon, Weaver & Tidwell, A Baker Tilly International Firm, Ranked recently as a fast growing Top 10 firm by Public Accounting Report.
"Gale showed us that taking your accounting firm to the next level involves the same growth concepts - regardless of which continent you call home. "
Wilfried Serles, Managing Partner, Huebner & Huebner,
Vienna, Austria
"With Gale's help, we now know what to do as a team to increase our win rate with large opportunities. When you're up against a Big Four, you better be sophisticated in your opportunity pursuit. Gale helped us do this."
Gary Shamis, SS&G Financial Services
A Leading Edge Firm
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- By Gale Crosley, Debbie Stover
Video: Gale Crosley discusses Growing the Practice